IPPS – Portable Backup Sensor

IPPS – We watch your back

Titolo We Watch Your Back / Prodotto IPPS

Cliente Fabio Lettieri / Agenzia Roaming Consulting

Produzione esecutiva Limina Video Agency / Producer Marco Civinelli

Regia David Segarra / DoP Leonardo Monti / Camera Matteo Canuti

Casting Valentina Barato / Location manager David Sdrubolini

Montaggio Alessandro Conte

Limina Video Agency sviluppa per Roaming Consulting il film destinato alla campagna di crowdfunding  del progetto IPPS – Portable Backup Sensor su Kickstarter USA.

Interamente filmato a Bologna con testimonial statunitense e creatività iberica: la regia è stata infatti affidata al giovane talentuoso David Segarra. Un film caratterizzato da un linguaggio semplice, chiaro e ironico: caratteristiche indispensabili per catturare l’attenzione sulla più importante piattaforma mondiale per progetti innovativi.

Fabio Lettieri, ideatore e titolare del progetto, racconta così la nascita della sua idea.

“In the past 30 years only two technologies have been used to create back up sensors: electromagnetic and ultrasonic. Both technologies must be installed in the rear bumper, work only when the gear shift is in reverse and they are very expensive.

Two years ago I read an article about a father who killed his own child by backing up with his SUV. I felt horrible because I am a father myself and I could only imagine what that family must have gone through. I started to investigate about “Parking Sensor Systems” and I learned that in US alone, every year there are 3000 children that are hit by cars backing up and 150 of them are killed (www.kidsandcars.org).

I wanted to create a new technology that could be affordable for everyone, easy to install and most of all portable, so I created the IPPS. The IPPS is based on a new technology that allows the back up sensor to be installed as easy as an EZ-Pass® (or Telepass for Europe), that works with the gear shift in neutral and that is affordable for everyone ($ 69). The IPPS is the first and only portable back up sensor in the world that reads the movement of the back tire. It can be installed by anyone in seconds and it works with a majority of all cars worldwide.”